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Tag Archives: Puffery

Hyperbole vs. Binding Promises: When Does One End and the Other Begin?

By David Toback |

If you have a business, being successful often entails marketing yourself to the public. And as we all know, marketing sometimes involves bold statements and perhaps outlandish offers to get the public’s attention. But where does the line between simple advertising statements end and creating an actual enforceable contract begin? Promises vs. Puffery We… Read More »

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